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Netflix Launches Profile Transfer to Prevent Account Sharing

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The launch of "Profile Transfer," a service that enables the transfer of an existing account to a new one without having to rebuil...

Netflix Launches Profile Transfer to Prevent Account Sharing
The launch of "Profile Transfer," a service that enables the transfer of an existing account to a new one without having to rebuild its profile, was announced by Netflix today. This avoids wiping out user data and forcing them to start over, such as personalized suggestions, viewing history, a list of favorite episodes and movies, and other preferences.

The new Profile Transfer capability is anticipated to ultimately encourage freeloaders to pay for their own accounts as the streaming service cracks down on account sharing.

The feature is being introduced today, and email notifications will be sent to subscribers everywhere. Customers can visit the Netflix website by going to their profile icon and choosing "Profile Transfer."

In the account settings, the "Profile Transfer" option can also be turned off.

The crowd is moving. Families grow. Relations break down. However, Timi Kosztin, product manager, Product Innovation, at Netflix, noted in today's blog that your Netflix experience ought to remain same during these life stages. Make your Netflix profile a constant in a life that is constantly changing so you can sit back, unwind, and pick up just where you left off.

The streamer announced it would investigate password-sharing services after suffering a significant loss in subscribers. In its Q1 2022 financial report, Netflix stated there were 100 million households with password freeloaders.

In Chile, Costa Rica, and Peru, Netflix introduced a "extra members" feature in March that charges subscribers for additional users of their accounts. In July, Netflix conducted tests of its "add a house" feature in Guatemala, Honduras, El Salvador, Guatemala, and Argentina.

Today's news comes as the massive streaming service searches for new revenue sources after losing almost a million members. Last week, Netflix unveiled its less expensive ad-supported subscription.


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TipRicks Blog: Netflix Launches Profile Transfer to Prevent Account Sharing
Netflix Launches Profile Transfer to Prevent Account Sharing
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