If you do business, promotion is needed to be able to accelerate and increase sales. Promotion may sound like a waste of money, but with the right promotion, you will get high sales. Let's say you sell goods for Rs. 100,000, even though the production costs are only Rs. 40,000. From each sale, you get a profit of PKR 60,000. To sell faster, you want to give free promo postage of up to Rs. 20,000, so your profit drops to Rs. 40,000.
No Promo
|
Promo
|
|
Selling price per item
|
Rs 100,000
|
Rs 100,000
|
Basic price per item
|
PKR 40,000
|
PKR 40,000
|
Gross margin per item
|
PKR 60,000
|
PKR 60,000
|
Promo costs per item
|
Rs -
|
Rs 20,000
|
Net margin per item
|
PKR 60,000
|
PKR 40,000
|
Number of items sold
|
100
|
200
|
Total profit
|
Rs 6,000,000
|
PKR 8,000,000
|
Increase profits
|
33%
|
The first types of promotions: Advertising
Endorse Influencer
Partnership, let's collaborate
Bonus, who doesn't like free?
Discounts, shopping is more efficient
References, recommendations and the like
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