Marketing techniques through digital media have become commonplace in today's society. In practice, digital marketing requires managers to be able to manage websites professionally. Even so, only a small proportion of them are truly skilled at optimizing it to reap success.
Marketing techniques through digital media have become commonplace in today's society. In practice, digital marketing requires managers to be able to manage websites professionally. Even so, only a small proportion of them are truly skilled at optimizing it to reap success.
There are a number of instruments that you can use to manage your website optimally. Among those that must be mastered are using Google Analytics and Google Tag Manager . The main function of these two tools is to monitor at the same time provide instructions in order to make website content right on target.
In this article we will discuss about how these two devices are used. In addition, let's both find out how it functions in supporting websites to work optimally so that the digital business agenda runs successfully.
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| Google Analytics Logo |
1. Google Analytics
Google Analytic is a free service provided by Google to analyze the movement and performance of a
website. So, if you are a website manager, this tool is very reliable for a number of needs, including the following:
a.
Google Analytics Website Activity Monitoring will help you monitor website activity as well as a number of digital marketing activities in one door. Website interactions with visitors and customers will also be monitored with neat and easily readable data.
b. Visitor and Customer Monitoring
Google Analytic also presents real time reports that contain visitor demographics, age to the device they used when visiting and interacting with your website. Other data that will be presented around customers includes their interests and lifestyles, so you can carry out further analysis of the right promotional and business agenda to run.
c. Data-Based Business Agenda Planning
Armed with a variety of actual data available in Google Analytics, you can easily do planning and find new insights for the business agenda on an ongoing basis. The plan includes an agenda to improve SEO quality, conduct campaigns and advertisements on Google and on social media, as well as increase traffic and sales.
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| Google Tag Manager Logo |
2. Google Tag Manager
To optimize the digital marketing agenda, you can support the use of Google Analytics along with Google Tag Manager. When these two tools are collaborated, the path to success in doing business via web management has a more concrete chance.
So what is Google Tag Manager? This is a device that supports you managing a collection of codes on a website or mobile to be more easily accessed by internet surfers. Simply put, that set of code is called a tag. In its management, you do not need to change the website source code.
Google Tag Manager has three main parts namely tags, triggers and variables. Tags are collections of code added to a page, triggers play a role in determining the location and timing of tag execution, while variables are tasked with storing and receiving information that supports tag and trigger performance.
In more detail, here is the google tag manager function to support the digital marketing agenda:
a. Perform Various Tag Management
There are various tag management objectives, including tracking website users, surveying, sending forms, tracking how visitors open various types of content on the website, and monitoring visitor behavior in accessing your website. With this tool, you will have data about visitor activity in downloading files, checking the page buttons or content that the user most clicks on, to cancel the order activity.
b. Simplifying the
Code Coding Process that is commonly used in Google Tag Manager is JavaScript. Using this tool will make it easier for you to enter or delete JavaScript code without having to update your website's code.
3. The Difference Between Google Analytic and Google Tag Manager
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| The Difference Between Google Analytic and Google Tag Manager |
The functions and roles of these two devices are clearly different, but they both support each other in launching a digital marketing agenda. If Google Analytic presents a variety of the latest and detailed reports about web movements and interactions, then you will not find a similar report in Google Tag Manager.
Even so, the addition of the Google Analytic script to Google Tag Manager can be done very easily without the need to open the source code. On the other hand, the use of Google Tag Manager is also very dynamic, not limited to standard websites. You can also manage tags for mobile applications and AMP sites.
Another advantage of Google Tag Manager is in terms of speed in publishing tracking code and tag control centralization. Its use is very easy and free of charge and has a testing tool.
After you read this article, let's be more excited to optimize website performance by using Google Analytics analytics and Google Tag Manager. Finally, do not stop learning and keep abreast of developments in digital technology. You can also collaborate with other digital businesses so as to produce a reliable and quality business network.
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